Elevator Pitch

Imagine walking up to an employer and when they look at you, you just go blank. You know you need to introduce yourself, yet, you seem to have a loss for words. Great, you think! I just blew my chance.


We hope that this does not happen to you, however, it does go to show how important practicing your ‘elevator pitch’ is.

Therefore, we decided to take some time to put together do’s and don’ts in crafting and practicing your elevator pitch.

Do: Be Clear and Concise

An employer wants to know your name, what kind of job you are looking for and what you can do for their company. Getting too off track will defeat the purpose of having a strong elevator pitch. 

Don’t: Tell Them Your Whole Life Story

This pitch should be professional, and career related. You are selling them on what you can do for their company NOT entertaining them with your own life journey despite how monumental it may be.

Do: Have Confidence

Of course, this is easier said than done. But trust us! An employer wants to interact with someone who thinks that they have something great to offer them. If you aren’t sure of yourself, why should they be sure of you?

Don’t: Be Vague

It may seem smart to say that you’re keeping your options open, but trust us, it’s not. Employers want to see someone who has an interest in something and is following through with that interest.

Do: Mention Hard Skills and Soft Skills

Did you have an awesome internship last summer? Are you a team player? Make sure to mention some (key word: some) of these to make you stand out.

Do: Keep It Short

Your elevator pitch should be roughly 30-60 seconds long. The purpose of this pitch is to capture their attention so you can keep them listening. Thus, word vomiting should be avoided at all costs.

Don’t: Forget to Be Yourself

As previously stated, you don’t want to tell an employer your whole life story, but don’t think you have to be a robot either. Your elevator pitch should seem natural and effortless, not forced. Your passion should shine through, and that my friends cannot be faked.

 Do: Practice

Memorizing your pitch word for word is not the best idea. However, practicing a general statement in the mirror or on video is good. That way you can work on your confidence, tone of voice and how you are presenting yourself.